Adam Parker Assoc. Director, Licensing & Trademarks: "BYU students, alumni, and fans should be excited about this partnership between BYU and Zephyr. If Zephyr hats could talk they would say something similar to what Joker said to Batman, "Wait'll they get a load of me!" The quality and selection Zephyr will provide to BYU will be something that has never been offered to Cougar fans ever before. This partnership will be fun, and everyone will benefit from it."
BYU joins the University of Washington, UConn, and the University of Arizona as an exclusive partner with Zephyr Headwear as part of their Brand Ambassador Initiative. Zephyr now has exclusive rights along with sideline partner, Nike, to produce all BYU headwear in the mid-tier and better channels.
Zephyr's Brand Ambassador Initiative represents a new type of relationship with schools. Zephyr will be investing in BYU on many levels. Zephyr will be actively building the brand at the bookstore and local market, throughout the region, as well as to BYU's thousands of fans and alumni internationally.
Zephyr, established in 1993 and headquartered in northern Colorado, is known as an industry leader in creativity and quality and produces headwear for more than 800 colleges.
Founded in 1875, Brigham Young University is one of the largest private universities in the country, with more than 33,000 students. The BYU Cougar athletic program is consistently one of the highest performing athletic departments in the country and holds 10 national titles, most notably in football, men's volleyball and cross country.